TY WARNER: How To Create Mass Hysteria And Pocket $2.4 Billion Dollars
Ty Warner, the entrepreneur behind the cute toys, created an estimated $6 billion toy empire — that’s bigger than Hasbro and Mattel combined. Forbes pegs Warner’s current net worth at $2.4 billion. Warner’s every move was calculated. The stuffed animal buying frenzy was fueled by carefully controlling supply and demand. The rarest Babies were valued at a few thousand dollars. People encased the $5 toys in glass like they were valuable jewelry.
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