Outsource HTML mock-ups built from PSD files

We shipped the PSDs off to PSD2HTML and got back the quotes: $295 for the simplest design, $972 for the most complex one.

We added two extras to the typical package:

Copy and paste in listing descriptions and photos from specific real listings from 42Floors instead of lorem ipsum placeholders

Use Bootstrap to make editing easier for us

Even though these were going to be static mockups, they had to feel real to first-time visitors, otherwise the test results would be worthless.  So, each mockup got rollovers, hovers, lists, and modals that showed real but pre-populated data.

via How we test fake sites on live traffic – 42Floors.

It is interesting to hear about and see the results of such a service. I had always been skeptical of such services, but seeing a company like 42Floors using PSD2HTML gives me some confidence in the service.

For more information (I have no affiliation with this company), you can visit http://www.psd2html.com. They also have a sister company that does designs http://outline2design.com.

Shut up and listen to them

When you’re on a sales call it’s very important to shut up and listen. Most people have a tendency to drone on and on about their product.

Don’t do this. If your call is successful, you’ll have talked way less than your prospect. (That’s advice Nat Turner gave me and it’s golden.)

Here are some questions you might want to ask:

  1. What’s your organizational focus in the near term? What are your priorities?
  2. How frequently do you have X problem?
  3. What’s your process like for buying software?
  4. Who would be involved in the process?
  5. How long does it normally take?
  6. What other software are you currently using?
  7. What do you do day-to-day?
  8. What kind of tasks do you do repeatedly?

via How to get your first 10 customers « Dan Shipper – Distilled Thinking.

When I see great tips on the internet I think they are worth sharing. Here are some golden ideas on how to talk to prospective clients.

Golden rule number one. Shut the fuck up.