Google premature announcement of its new browser platform called Chrome has some interesting implications, that have not been discussed widely in the blogosphere.
I would not be surprised that if we revisit this article in two years time, that Chrome would have a larger market share than Firefox, and will have severely dented Microsoft’s Internet Explorer domination. Chrome has the advantage that it has an easier download path compared to Firefox. At present the majority of Firefox enthusiasts are certainly more technically aware, but these people are in the minority on the internet as a whole. The “average” user is unlikely to ever visit the Firefox download website and install the Firefox. Opera has the same problem, regardless of whether they are good browsers or not.
Microsoft’s download route is obviously the most direct, downloaded via Windows Update on XP and Vista, but Google’s download route will be a close second. Prepare to see it packaged in the same manner as the Google Toolbar, hence, straight off the Google front page (to an extremely wide audience) and embedded in other “free” software such as Adobe Flash and Reader.
Assuming the final release of Chrome is bug free, and works, CSS friendly et al, the internet community will quite quickly switch to the new preferred default browser.
Chrome also plugs in Google Gears, which gives it an advantage out of the box, so it inherently will support Gears where no other browser does.
Google has found a place from which they can attack the Microsoft domination of the browser market in a way that Netscape, Firefox and Opera were never been able to do.
Finally, although this is not apparent in Chrome at the moment, it stands to reason that it could also display advertising in a way that the other browsers have not done so to date. It would not be out of the bounds of reality, for Google to have a advertising sidebar that loads based on EVERY page you view. At a minimum, it gives Google advertising tracking that other ad-networks can only dream of, and which Google Toolbar gives them partially at the moment.
Watch this space….