Great welcome email

We at joined BufferApp today. I was quite struck by how simple and personal the welcome email was.


Subject: Joel from Buffer – Amazing to have you on board!


I’m guessing it’s not every day that you sign up for a new service. That’s why I want to make sure everything is in place for you to feel welcome and at home. On the slightest whim, please drop us a line [email protected] or Tweet us @bufferapp.

I hope you have already got the gist of using Buffer. If there is just one single tip for getting the most out of it, I’d say try the browser extension. I think you’ll love it. It’s a terrific way to amaze your friends and followers with awesome content you find on the web. Whenever you find something you want to share, click the Buffer icon in your browser. That’s it.

One last thing I want to say is that the whole team are always around, almost 24/7, to reply to your emails. In fact, you can just hit reply to this email or any others you receive from us. Whether you need help, have ideas or just want to say “hello”, we’ll get back to you within a few hours.

– Joel and the Buffer Team

P.S. In case you also want to connect with me personally, just Tweet me anytime @joelgascoigne


My notes

1. From the founder

2. Open with a personal note.

3. Reassure them that you are super responsive, and that this is a beginning of a conversation.

4. Product one liner

5. One tip.

6. A way personal to connect with the founder.

7. No images, all text – made it very readable.

8. Also note the usages of – Amazing, Terrific, Love it used in the context of the product.

Very solid. While these points may sound simple/obvious, a lot of services fumble here.

Whether they’re on a long flight, riding through a subway tunnel, or camping in a national park, sometimes it’s just not possible for users to get a network connection. But that doesn’t mean they should be without their favorite mobile apps. So how can you save that latest page number when reading offline? Or remember the latest achievement unlocked in a game?