Power on a cell phone is like water in a desert. It’s the very stuff of life. If you take the same naive programming techniques you learned when programming on a server in a datacenter your cell phone will die of thirst.
There are no reasons at all in theory for people to change URIs (or stop maintaining documents), but millions of reasons in practice.
Funnily enough I just changed this URL.
A few days after I meet with Samwer, I visit Rocket’s headquarters, a six-story office building on the old East German side of the Brandenburg Gate that houses 200 of the company’s 500 employees. I listen as managing director Alexander Kudlich explains how he and Samwer decide which start-ups to imitate. The market must be big—$1 billion or more—and there must be a proven business model that has worked in another region. Rocket looks for “burger and beer opportunities,” universal products and services that are not specific to a given culture or region. “Once we see those things come together, then we map the business model against countries and see where there are white spots,” Kudlich says. “Then we do it.”
The decision to copy a given business generally takes three hours to a couple of days; actually building the first version of the new company’s website takes four to six weeks. “The speed at which you can make decisions here is amazing,” says Brigitte Wittekind, a former McKinsey consultant who was recruited last year to create a clone of Birchbox, the New York start-up that offers samples of cosmetics to subscribers for $10 a month. Wittekind’s company, Glossybox, spent its first year opening websites in 20 countries. It has 400 employees and 200,000 paid subscribers—twice as many as its American counterpart—and just launched in the United States, one of the few instances in which a Rocket clone will go head to head with the company on which it is modeled.
Application developers are the customers of a Web API. Success is measured by how quickly app developers enjoy success using your API in their applications. And rapid adoption of a Web API is all about design. This e-book will help you make design choices from the application developer’s point of view so that the benefits of proven design principles and best practices will make your initiative a success.
This is brilliant eBook. Well worth the read. Well done Apigee!